Typography & Design.
Picked up Silver and Bronze Lions.
We went through a lot of type styles and options. I am glad to say that this choice was in my first round of work i felt it was sensual, it felt like it had body shape qualities and fitted the images and concept perfectly.
1.5 Billion Impressions in under a week. Ranking Photography, it was a joy to create typography for such a great campaign.
It had a huge outdoor and national newspaper media spend.
I crafted every last detail out of these including going to multiple test sights to make sure colours, type and images works across all digital sites.
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