My first fully AI-led campaign, where I was hands-on throughout every stage of the creative process. I art directed and prompted every image, refined the outputs through retouching, crafted the typography and layouts, and oversaw the complete digital rollout across all campaign assets.

Alongside the static work, I created a suite of motion assets and helped bring the campaign to life with a fully AI-generated film, ensuring every touchpoint felt cohesive, crafted and creatively considered.