I helped create the global launch identity for Jameson Original, Orange and Black Barrel, developing the brand across multiple expressions.
For the second major US Jameson Black Barrel campaign, I art directed the key visuals and bottle shoot alongside photographer Paul Zak. We experimented with techniques to give the whiskey a real sense of movement rather than feeling static, creating a striking, premium image where every detail was carefully crafted.
Here are the raws where we were experimenting with a feel of movement in the liquid. We retouched parts from both to add the level of craft that was just beautiful.
