Typography & Design
This was an amazing thing to be apart of. To help change todays culture is so powerful.
The only UK Glass Lion this year and an abundance of other accolades

My idea of creating the type from the abusive words and sentences from the film, helped me storyboard and create the Piccadilly take over animation.

‘Have a word with yourself, then your mates’ is a simple but powerful behavioural science insight that gives men a practical and easily achievable role in solving the problem. It was important not to alienate men, but for them to feel like they were allies. The campaign came from the Mayor of London but it soon spread far and wide – from France, Italy and Sweden to Australia, Singapore and Brazil. Schools incorporated the film into their curriculum. The UN is including it in education and training materials being rolled out to millions of men.