This was the first poster that started it all off. Save the Children were looking for a new fundraiser, and my idea of a Christmas Jumper Day was sold in as a fun festive charity event. It is still the biggest STC fund raiser.

This started with very little budget and has now grown into a day for everyones calendars.

While I was in control of the project it made a TV spot, broke into the US plus other countries and had huge celebrity endorsements. This event is gathering momentum every year.

2016 we picked up a Gold IPA effectiveness award.