IDEA
With the ever rising knife crimes reported today, my idea is to shock everybody that picks up a Metro throughout the day. With this idea it will give the illusion that everyone is carrying a knife. There are very worrying statistics at the amount of people that are carrying  knives in London.

I feel it is everyones responsibility to make this stop. Parents of these adolescents that are arming themselves need to do more and seek help for their children. And everyone else needs to be aware and not turn a blind eye, thinking it wont happen to them.

Exicution
Placing knives on the front and back of the paper in the most common way that people hold a newspapers or Magazine will give the illusion of people holding a knife.

Throughout the paper it would have shocking ads showing statistics and images of recent knife crime stories from the families that have had their worlds turned upside down. We could collaborate with Ads thought the paper that would be willing to change their ads to help this cause.

All photography credits @Gettyimages