About

I am a dedicated passionate designer with over 22 years experience in advertising. I love what i do. I strive to create great work on all platforms using multiple disciplines.


My Bio
Luke’s 22 year, award-winning career, spans multiple high profile agencies.

Still one of his career highlights to date is being credited as the creator of ‘Christmas Jumper Day’ for Save the Children in 2012 which is still going strong today. Which got awards including a gold IPA award at adam&eveDDB.

In 2023 Luke was named D&ADs No1 Typographer in the world and No2 Design Director. Throughout his career has worked on brands such as, John Lewis, Marmite, BUD, Bulmers, Fosters, Harvey Nichols, Sipsmith, Telegraph, ASICS, F1, Relate, Mayor of London, Sprite and Coke. His work has been recognised in all major global award shows.

In in as little as 3 years at Ogilvy UK he has won in excess of 200 awards. Last year Luke worked on the award-winning campaign ‘Have a Word’ with Sadiq Khan a campaign highlighting Male violence against women. The campaign has now gone on create a new law in the UK and was awarded the prestigious Glass Lion at Cannes last year and a white Pencil. Jointly leading Ogilvy UK design team, Luke inspires young talent, is passionate about teaching craft and promotes culture within his 25+ integrated design team.

Please email me if you want to chat.

LRidgwayLTD@gmail.com