Typography & Design.
This campaign picked up Silver and Bronze Cannes Lions, and I was responsible for crafting the typographic direction. It felt sensual, had a natural sense of form, and complemented the photography and concept perfectly and the pop of colour just elevates the overall astetics.

The campaign generated 1.5 billion impressions in under a week, supported by a major outdoor and national press rollout. I crafted every detail of the typography and layouts, visiting multiple test sites to ensure the colours, type and imagery performed beautifully across every digital screen and format.