Art direction, design and AI execution for this winning Coca-Cola GB pitch, creating a bespoke typographic treatment.

I first shaped the letterforms in Illustrator before using AI and reference imagery to craft striking 3D type. Knowing the strength of the Coke brand, I kept the product at the heart of the idea, creating a fresh, bold visual style with the Coke-filled typography brought to life in Firefly. With some fresh photography and lose layouts i was happy with the result.